ThePlutoAppeal is a campaign to buy a surgical robot named Pluto for Chelsea and Westminster Hospital. This will enable the surgeons to perform intricate surgery on babies and children with more precision, better recovery times, shorter hospital stays and smaller scars.
The campaign is based on The Million Dollar Homepage, a website created by student Alex Tew in 2006, when he divided a homepage into a million pixels and sold to advertisers. Pluto will be divided in the same way; each piece of the robot costs £1, and as more pieces are bought Pluto will begin to come alive in colour. If all the pieces of Pluto are bought we will raise over £1 million towards the cost of the robot.
The campaign combines two of the best things in the world - Saving babies and robots. So check out the site and buy a piece of Pluto.
www.theplutoappeal.com
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